A Google Earth Hack for Politics

In no sense did we need Google Earth when it came onto the scene. Only the real geeks were building 3D models of this stuff before. With Google Earth you can scale Everest virtually, well, just because. It’s adding a layer of play to geospatial analysis.

The national parties already have very advanced models and probably wouldn’t need something like this. Their voter targeting is dictated by dispassionate databases — as it should be. But I do think that adding a layer of play could help get the long tail campaigns (the Congressionals on down) on board with the microtargeting program.

Read more at Patrick Ruffini.